Love All

Great-tasting non-alcoholic beer

Client:

My Role:

Photography, Art Direction & Styling

Context:

A photoshoot for a looming press release for Holgate's new beer in the midst of a hard lockdown. Last minute lockdown restrictions meant Holgate's usual photographer couldn't meet the deadline, but luckily I was brought on board last minute to save the day! The brief was to create something retro and sporty, to promote the zero hangover nature of a low alcohol beer.

Execution:

Utilising what I had (my dad and his vintage Toyota Crown) I styled, directed, shot, and delivered press-package-ready photos with 12 hours notice. Images were featured in Broadsheet, Froth Magazine and were used for Holgate's branding collateral.